No Summer Slump here!
Ideas to add some fun in the sun and cha ching to your store!
Summer Retail Campaign Plan and Promotional Calendar you can adapt to your store. It covers July & August, focusing on driving foot traffic, sales, and engagement.
Summer Retail Campaign Plan (July & August)
Theme:
“Summer Vibes, Big Buys” – A seasonal campaign focused on fun, freshness, and limited-time deals.
July – “Summer Essentials” Spotlight
Goal: Highlight summer bestsellers and increase average order value
Promotions:
• Weekly flash sales (e.g., “Tropical Tuesdays”)
• Bundle offers (e.g., “Beach Day Kit”)
Events/Ideas:
• Independence Day promo (July 1–4): 17.76% off or red-white-blue bundle
• Email campaign: “Top 5 Summer Must-Haves”
• Loyalty member double points week
August – “Last Splash” Clearance
Goal: Clear summer stock, prep for fall
Promotions:
• End-of-season clearance: up to 50% off
• Buy more, save more (e.g., buy 2 get 20% off, buy 3 get 30%)
Events/Ideas:
• Back-to-school bundle promotion
• “Spin to Win” in-store wheel with prizes or discounts
• Instagram reel series: “Our Summer Bestsellers – Last Chance!”
Promotional Calendar Snapshot
Week Campaign/Event Channel
July 1–4 Independence Day Sale Email, Signage
July 8–14 Flash Sale Week Instagram, SMS
July 15–21 Loyalty Double Points Loyalty App, Email
August 1–11 “Last Splash” Clearance In-store, Social Ads
August 12–18 Back-to-School Offers Facebook, Local Blogs
August 19–31 Social Media Wrap-up Contest IG Reels, TT.